What sets us apart is our unique approach to service delivery with each Professional House Cleaner, who carries out the work, being the proud owner of their own Nano-Business, fostering a level of commitment & dedication that can’t be replicated in any other work arrangement.

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Who Is Motivated House Cleaners?

Motivated House Cleaners is a division of Motivated Brands Inc. that provides residential house cleaning services across Canada. What sets us apart is our unique approach to service delivery: each technician, who always carries out the work, is the proud owner of their own nano-franchise business.

This fosters a level of commitment & dedication that can’t be replicated in any other work arrangement. As a result, they’re highly motivated, hence our company name, to consistently provide dependable quality and guarantee backed services because nobody cares like an owner!

If you are seeking an opportunity to love what you do and earn a great living, then consider a career in Professional House Cleaning with Motivated House Cleaners. We’re an ideal choice whether you’re currently a freelance house cleaner looking to convert your business into a nano-franchise with us or currently working as a house cleaning employee. As well, we’re a great choice if you are completely new to a professional house cleaning and want a full career change. Motivated House Cleaners offers you a unique and empowering career in residential house cleaning.

Click below to learn more about the inspiring story of our founder, Mark Baker, who started out as a solo Professional House Cleaner. Sign-up for our upcoming 30-minute interactive webinar where we’ll not only provide you with all you need to know but, also, give you the opportunity to ask questions and interact with current successful nano-franchisee owners.

Earn A Good Living

Tyler Burke is a dedicated Nano-Franchisee owner with Motivated House Cleaners. He transitioned from his previous career in health care as a Personal Care Assistant, a role in which he had become disillusioned. Making a decisive move to take control, he became his own boss as a Professional House Cleaner, a decision that transformed his life. This change has not only empowered him to better provide for his family but also instilled a profound sense of fulfillment.

Have Control & Fulfillment

For Tyler Burke, a successful 4.97/5.00 rated Professional House Cleaner, it’s not just about the money. It’s about the newfound career satisfaction he enjoys from being empowered as his own boss with decision-making autonomy. He now has more control over key areas, significantly impacting both his work and personal life in ways that were not possible before, when his decisions were dictated by an employer.

What Is Nano-Franchising?

Nano-Franchising is a subset of franchising where the technician, who carries out the work, is the business owner too. Just a few key features are:

  • The technician-turned-owner is known as a nano-franchisee.
  • The main company is referred to as the nano-franchisor.
  • Nano-franchisees can work solo or with up to two assistants.
  • Nano-franchisees receive ‘done-for-you’ managed services.
  • World-class support is provided by the nano-franchisor.

Click ‘Learn More’ to explore nano-franchising or sign up for our interactive 30-minute webinar to gain insights, ask questions and interact with current successful nano-franchisee owners.

Be Supported To Succeed

Tyler Burke is a Nano-Franchisee at Motivated House Cleaners with a thriving Professional House Cleaning nano-business. He credits our support and ‘done-for-you’ managed services with helping him to thrive rather than be “a struggling house cleaner.” With us taking care of most of the day-to-day administrative burdens such as billing, customer service, booking and marketing, just to name a few, he can focus on doing a great job for his customers without getting bogged down.

Your Success Is Our Success

You’ll be in business for yourself but not by yourself! Our turn-key system makes the transition to nano-business ownership easy, smooth and straightforward.

Step-by-step, we’ll guide you through the onboarding process plus educate you on how to professionally clean houses and successfully run your nano-business.

We understand that it’s a significant decision, so you can test the waters as an independent contractor before transitioning into a longer-term commitment as a nano-franchisee.

From the onset, you’ll receive world-class support with the divisional Vice-President as your personal Success Coach and our expert Support Agents will be at your service 24/7/365. Our ‘done-for-you’ managed services will allow you to focus on what you do best, providing exceptional house cleaning services to your Customers.

Also, you can take part in virtual mastermind sessions with other nano-franchisees, in-person and virtual seminars, industry trade shows, regional conferences and our annual national conference.

Two-Phase Path to Become a Nano-Franchisee

We understand the significance of deciding to join us and become a nano-franchisee, which is why we have a two-phase approach. First, begin as an independent contractor nano-business owner. This will give you the ability to engage with our unique business model and begin writing your own success story before entering into the longer-term nano-franchisee commitment.

This phase allows you to start your new career as a professional house cleaner, integrate into our network and evaluate if it is the right fit for you. After a period of six months, should it prove to be a mutual fit, you can confidently progress to the second phase, transitioning into a fully-fledged nano-franchisee.

You’ll be in business for yourself but not by yourself. Our turn-key system makes your transition into nano-business ownership easy, smooth and straightforward. We’ll guide you every step of the way, from the initial onboarding process to mastering the skilled trade of professional house cleaning and successfully running your nano-business.

We provide you with continuous support and a extensive variety of ‘done-for-you’ managed services such as customer support, billing and booking, to name just a few. This ensures that you are equipped with the necessary knowledge, skills and resources to thrive as you progress towards phase two, becoming a nano-franchisee.

Phase 1: Start Your Nano-Business

Phase one provides a structured, step-by-step pathway to transition into nano-business ownership easily. Starting as an independent contractor nano-business owner, you can evaluate if a Professional House Cleaning Career with Motivated House Cleaners fits you before committing to the longer-term role of a nano-franchisee. Below are the steps to get started. Should you have any questions about these steps or anything else, please do not hesitate to reach out. Our expert support agents will be very happy to assist you.

Begin by exploring our website to learn more about us, our services and what sets us apart. Delve into our origin story on our ‘About’ page and make sure to thoroughly review the ‘Join Us’ page. It’s beneficial to jot down any topics you want to explore further, as well as any questions or concerns you might have. This will enable us to provide you with all the necessary information.

Consider participating in our short, yet informative, interactive webinar. This 30-minute session includes a quick overview of key aspects of the opportunity, followed by a question-and-answer segment with our Divisional Vice-President and a successful nano-franchisee. It’s a great opportunity to learn more and get answers to any questions you have.

After the webinar, you’ll receive a link to schedule an optional virtual meeting with the divisional Vice-President, who would be your success coach upon joining us. This meeting allows you to address any questions or concerns in a more personalized setting, ensuring you are well-informed and ready to proceed confidently.

You can submit your official application at any time via the apply button on this ‘Join Us’ page. We’ll review it and respond within a business day. For example, if you apply on a Monday, you can expect to hear back from us on Wednesday. If we believe you’re a good fit, our response will include an offer plus additional information to help you understand what being a Professional House Cleaner nano-franchisee with Motivated House Cleaners involves. After reviewing this information, if you decide to proceed, simply reply to accept our offer.

Once you accept the offer, we’ll enroll you in our online Motivated Brands Academy. Here, you’ll acquire knowledge about professional-level residential house cleaning, fundamental operational procedures, our company values, remuneration details and more. You have up to one week to complete this part of your onboarding. Simultaneously, you will receive a Start-Up Checklist detailing tasks to complete by the end of the second week, such as purchasing cleaning products and equipment. Following this, you can begin your practice bookings, where you’ll use our standardized house cleaning checklists to clean your own home or those of family and friends, practicing the Motivated House Cleaners method. Although we allow up to three weeks to complete these steps, with specific deadlines for each stage, you’re welcome to complete them sooner if you wish.

After finishing your practice bookings, you’ll be ready to officially onboard. This begins with another online training module covering key policies, from submitting availability and defining service areas to handling sickness or inclement weather. Once completed, we’ll onboard you to our booking app so you can begin accepting bookings and earning.

With your official onboarding, our marketing team will start your campaign. This encompasses a range of activities, including social media posts, ordering marketing materials like business cards and door hangers, running social media and Google ads, creating your Google My Business listing and launching your webpage, to name a few. These efforts are typically completed by the end of the fourth week from when you accept our offer.

Phase 2: Transition to Nano-Franchisee

Transition confidently to a legal nano-franchise owner six months after starting as an independent contractor, provided it’s a mutual good fit. This step elevates you from serving our customers to serving your own, significantly boosting your earnings. Instead of earning a percentage of the billing, you’ll receive the entire amount, less a small franchise royalty. Below are the steps for this transition. Should you have any questions about these steps or anything else, please do not hesitate to reach out. Our expert support agents will be very happy to assist you.

By the end of Phase 1, you will have already expressed your intent to move to Phase 2 and transition from an independent congtractor to a legal nano-franchisee. The entire process takes about three weeks.

At the conclusion of the process you’ll pay an affordable initial franchise fee for the legal right to operate using our brand name, trademark and operational systems in a specific geographical area for a five-year term, with an option to renew. The customers you serve will transition from being ours to yours, significantly increasing your income. You’ll earn the total amount billed to your customers through our ‘done-for-you’ managed services, minus a small ongoing franchise royalty. This royalty is a percentage of sales, allowing continued rights and access to support and services.

As a nano-franchisee, you’ll run the day-to-day operations of your franchise unit, adhering to our processes, policies, guidelines and best practices. Maintaining the brand’s standards is essential to consistently deliver high-quality services to consumers who trust and choose our franchise based on its reputation. At this stage, you’ll also have the opportunity to shift to a team model and hire your first house cleaning Assistant.

Once you formally state your intent to become a nano-franchisee, we’ll provide you with a Franchise Disclosure Document (FDD). This mandatory legal document contains detailed information about the franchise, including things like audited financial statements, associated fees, mutual obligations, a list of current and former nano-franchisees, the proposed franchise agreement and other relevant contracts. You are required to possess the FDD for 14 days before advancing to the next stage.

The next step involves approving the franchise agreement, a binding legal contract that outlines the terms and conditions of our business relationship. This agreement details the rights granted, including the use of trademarks and business systems, the geographical territory for operations, the duration of the agreement, terms of renewal, and financial aspects like the initial franchise fee and ongoing royalties. It also establishes operational standards and procedures to ensure consistency and quality across the franchise network. This agreement is vital in defining the roles, expectations and commitments of both parties, forming the foundatoin of our business relationship.

We will support the execution of your grand opening, designed to generate buzz and publicity, attract customers and give your new nano-franchise a strong start in your service area. This event is key to making a memorable first impression, building brand awareness and establishing a solid connection with the communities you’ll be serving.

In the months leading up to your nano-franchise launch, you’ll hone your skills in the field. This experience is invaluable, even for those with prior experience or converting their own business. We’re talking about experience at the Motivated House Cleaners level. This will be complemented by ongoing online training, covering everything you need to know about professional-level cleaning, down to the science of soap molecules and soil removal. As part of this training, you’ll undergo compliance testing, allowing us to certify you as a Professional rather than an Apprentice.

Your journey as a Professional House Cleaner with Motivated House Cleaners is backed by world-class support and extensive ‘done-for-you’ managed services. As part of our network, gain invaluable guidance from the divisional Vice-President, your personal Success Coach, along with 24/7/365 access to our expert support agents.

We’ll handle the vast majority of business and administrative tasks such as billing, marketing, customer communications and booking – just to name a few. This support and managed services allows you to focus on providing exceptional house cleaning services without getting bogged down.

Being part of our network connects you with successful nano-franchisees across Canada and beyond. Engage in virtual mastermind sessions with other successfull nano-franchisees to share experiences, best practices and support one another. Participate in various in-person and virtual seminars led by in-house and industry experts. Additionally, attend industry trade shows, regional conferences and our annual national conference, which is the highlight of the year. This comprehensive support structure ensures that while you run your own business, you’re never alone.

After completing a certain number of bookings and maintaining a high rating, you’ll have the opportunity to advance to the status of a Master House Cleaner. This journey involves receiving the highest level of training from renowned organizations like ISSA Residential and IICRC.

As you progress toward becoming a Master, you’ll continue to enhance your expertise in professional house cleaning. You’ll delve deeper into advanced techniques, specialized cleaning methods and the latest industry innovations. This additional training ensures that you’re not only a proficient house cleaner but a true master of your craft.

The road to mastery is a testament to your commitment to excellence and your dedication to providing top-tier service to your Customers. It’s a significant milestone that sets you apart as a leader in the field of professional house cleaning.

At Motivated House Cleaners, we’re proud to support your journey from Apprentice to a Master, providing you with the knowledge and skills needed to excel in this industry. Your success is our success, and we’re here to help you reach new heights in your career.

Reasons to JOIN

Enjoy the freedom, autonomy and control of running your own nano-business with the security of our proven system and structured support.

Access unparalleled support, including a personal success coach and expert support agents available 24/7/365, focused on your growth and success.

Navigate your journey with comprehensive training and onboarding, tailored to equip you for success in professional house cleaning and nano-business ownership.

Commence as an independent contractor to experience our model before committing fully, ensuring a confident transition into nano-franchise ownership.

Transition smoothly into nano-business ownership with our streamlined, turn-key approach.

Engage with a community of fellow nano-franchisees through virtual mastermind sessions, seminars, regional and annual conferences, benefiting from shared experiences and collective wisdom.

We’ll handle the majority of business entanglements, such as scheduling, billing, booking, and customer support, to name a few, freeing you to focus on delivering exceptional house cleaning services.

Experience the freedom to control your schedule and enjoy a healthy work-life balance that allows for quality time outside of your work.

Partner with a reputable brand for instant trust and credibility, leveraging our strong reputation and customer loyalty.

Enjoy the fruits of your labor with a turn-key model that significantly accelerates your path to regular recurring income.

Evolve continuously with access to our world-class Motivated Brands Academy and other educational resources.

Benefit from real financial growth, retaining the majority of your hard-earned revenue.

Play a significant role in your local community, finding personal satisfaction by contributing to its well-being.

Start your nano-business with minimal financial risk and affordable start-up costs.

Earn a true living wage and seize genuine economic advancement.

Enjoy the advantages of done-for-you centralized sales and marketing efforts, leading to significant cost savings.

Frequently Asked Questions

No, prior residential house cleaning experience is not necessary to become a Professional House Cleaner with us. At Motivated House Cleaners, we offer the most comprehensive and high-quality training in the industry, making our program globally unmatched. Our Motivated Brands Academy delivers an in-depth online program covering every aspect of professional residential house cleaning.

This program encompasses all facets of professional residential house cleaning including the fundamentals of cleaning various surfaces, the science cleaning, the proper use of products and equipment and more.

Our training program is designed by our founder, Mark Baker, who is a certified Professional House Cleaner through ISSA Residential and a certified Professional House Cleaning Technician through IICRC. He has also served as an ISSA Residential Regional Ambassador for Canada, ensuring that our training reflects the highest industry standards.

We prepare you, regardless of prior experience, with the skills and knowledge to excel in the residential house cleaning industry. Our continuous learning opportunities, including interactive webinars, mastermind sessions with fellow nano-franchisees and regular training updates to ensure you stay at the forefront of industry practices and standards.

Furthermore, we actively participate in additional training programs conducted by leading organizations like ISSA Residential, the Global Biorisk Advisory Council, IICRC and various other trainers. This knowledge is continually integrated into our training materials, keeping our Motivated Brands Academy at the cutting edge of residential house cleaning training.

As part of our network, you will also have opportunities to attend regional and national conferences, providing further expert training and professional development opportunities.

This comprehensive approach to education and professional development is what sets our franchisees apart as some of the best professional house cleaners worldwide.

Yes, you can certainly convert your existing freelance house cleaning business into a nano-franchise with Motivated House Cleaners. This transition offers you the chance to leverage our established brand, resources and comprehensive support, enhancing your nano-business’s growth and reach. Converting your freelance house cleaning business to a nano-franchise with us opens up a realm of new possibilities, equipping you with the tools and support necessary to elevate your business to new heights.

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

We require you to carry $2,000.000 in Commercial General Liability Insurance (CGLI) to protect you, the Customer and us, in case you damage a Customers house, break something of value and for other reasons.

You are 100% free to use whichever insurance provider you choose for your CGLI. However, we  recommend TruShield Insurance for the following reasons:

  • Inexpensive
  • Quick & easy to get the insurance online (under 5 minutes)
  • Has month to month option
  • Can cancel anytime without penalty
  • Can upgrade or downgrade coverage easily without penalty
  • Great customer service

Getting this insurance online takes just minutes and is about $50/month in most cases! A small price to pay and marginal cost to protect yourself.  Especially when  you factor in the great pay you make with us. You’ll have earned enough to pay for the entire month’s insurance in your first 1.5 to 2.5 hours work.

Getting it set up is easy and nothing like getting car insurance.  Just a few clicks and you’ll be good to go. 

In Phase One, you’ll start as an Independent Contractor (IC). This role differs from being an employee. You’ll be a service provider under a contract with us, which outlines your responsibilities, compensation and other essential details.

As an IC, you’re exempt from many labor laws that apply to employees. This includes regulations on minimum wage, overtime, vacation pay and termination procedures, to name a few. Instead, your contract with us will address many of these areas, while some things normally covered under employment regulations simply do not apply.

Your nano-business will operate as a sole proprietorship, the simplest business form in Canada. As a sole proprietor there’s no distinction between you and your nano-business for legal and tax purposes. You and your nano-business are, essentially, one and the same.

You will not need a business number until your earnings exceed $30,000. At that point, registering for a business number is a straightforward process that can be done online or over the phone at no cost.

We won’t deduct income tax, Canada Pension Plan or Employment Insurance and, as a nano-business owner, you are responsible for remitting your own income taxes and Canada Pension Plan (CPP) contributions to the Canada Revenue Agency (CRA).

However, you do not have to remit Employment Insurance. You will not be eligible for EI benefits unless you access EI Special Benefits by registering and contributing to the program. Also, you won’t have Workers Compensation coverage unless you purchase it directly yourself, which is inexpensive. We’ll pay you HST on your earnings and  you’ll have to file and remit HST yearly or quarterly, depending on what suits you best.

Don’t be intimidated; it’s truly easy. We provide assistance every step of the way plus provide training through our Motivated Brands Academy too.

Remitting taxes is straightforward and can be done online through the CRA’s user-friendly online portal. This portal simplifies the entire tax remittance process, making it convenient and hassle-free. Don’t let any of this scare you as when you maintain good records it is not difficult or complex. 

Our app combined with a cheap app like ‘QuickBooks Self Employed’ simplifies your record-keeping. Quickbooks automatically imports transactions from your bank and credit cards and sorts them into business expense categories. It tracks HST on income and expenses and helps capture and organize receipts. It also tracks mileage automatically, categorizing business and personal trips, which is crucial for maximizing tax deductions.

We know some people find this intimidating and let it be a reason for not becoming their own boss. However, being your own boss is much more than that and has so many advantages. 

A significant advantage of being an IC is keeping more of your money due to lower overall taxes because your income is classified as business income, not employment income. This distinction allows you to claim various business-related expenses as tax deductions. These include some expenses that overlap with your personal life. Two examples are a portion of your vehicle expenses such as gas, insurance, maintenance, and loan/lease payment, as well as your cell phone. Claiming the business portion of these expenses means you can retain more money.

Let’s compare an employee and a sole proprietor, each earning $50,000 annually from house cleaning. For simplicity, we’ll assume a tax rate of 20% and that all other things are equal.

In the Employee Scenario: The taxable income is $50,000. Income tax is $10,000 (20% rate), and CPP and EI contributions total $3,567. The after-tax income becomes $36,433. Then after tax, the employee pays for these expenses – vehicle expenses of $14,300, cell phone $1,500, and a new computer $2,200. After paying for these, there is $22,133 in cash left.

In the Sole Proprietor Scenario: The taxable income is not $50,000. First, business expenses are deducted and then the tax rate is applied to the remainder. The revenue is $50,000, and business expenses deducted from that are $13,800 – business portion of the vehicle expenses $8,300, cell phone $1,500, home office expenses $1,800 and a new computer $2,200. This makes the taxable income $36,200. With an income tax of $7,240 (20% rate), CPP contributions of $3,872.10 and no EI premiums, the final cash left over is $25,087.90.

As demonstrated, the sole proprietor ends up with more cash left over, $25,087.90, compared to the employee’s $22,133. This is a difference of $2,955. 

You’ll notice there was a home office expense. This is because a portion of your home is used to run your business, so a portion of the rent/mortgage, home/renters insurance and utilities, like internet, can be claimed. This is an example of an expense you would be paying for anyway but that you now get to use as a business expense deduction.

Of course, you’ll have expenses that you would not have had anyway, such as your product and equipment, to name two. However, these earn you money, so are an investment in your nano-business and, of course, one must remember that you are remunerated much better than if you were an employee doing the same work.

The end result is that more money ends up in your pocket, helping to raise your standard of living.

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

The answer to this frequently asked question is being updated. Check back soon!

Register to our Webinar

Sign-up for our upcoming 30-minute interactive webinar where we’ll not only provide you with all you need to know but, also, give you the opportunity to ask questions and interact with current successful nano-franchisee owners.